#FBLIVE: How to figure out your organizing biz niche

#FBLIVE: How to figure out your organizing biz niche

 
how to figure out your professional organizing business niche

August has been a hot, hot month for the PO Studio live chats! In this video I answer an awesome question asked by one of my Facebook group members: how do you choose a niche for your professional organizing business? Especially in saturated markets, choosing a niche is an important step for positioning your brand and attracting your ideal clients. BUT it's not like getting married -- this does not mean you'll never get to work in any other niche... So don't let perfectionism get in the way of choosing your first niche (if this is something you struggle with a lot, make sure you get my free course for pro organizers).

There are so many ways to choose a niche for your biz. Your job experience, client demographics, and the projects that you just love to work on... the possibilities are seriously endless. And none of them have to limit your options. This is all about branding your business so you can be the boss of you in a biz that REALLY makes you happy. Have you chosen a niche for your organizing business? I want to hear all about it! Leave me a comment about your niche and how you decided it was right for you. 

6:58 What we’ve been talking about for our Hot, Hot August series
9:05 A super fun quiz to find out what kind of professional organizer you are
10:53 The business book you need to read this month
11:37 Why does your business need a niche?
12:22 Choosing a niche doesn’t mean you’ll NEVER do anything else
13:05 Why your location will help you determine your niche
16:00 How to choose a niche based on who you are
16:22 …or choose a niche based on what you love to do
18:33 Choosing a niche based on your client demographics
19:30 Your pro organizing niche does NOT have to limit what kind of people you work for (this is why subcontractors are so important!)
21:48 Why this topic is so relevant to Jen’s professional organizing business right now
23:20 You don’t need a certification to become a professional organizer, but here’s what you DO need
24:13 How to use your past experience to figure out your first biz niche
25:05 How to use a competitor analysis to determine your niche
28:36 A niche can help you grow your business way beyond your local market
32:07 Your branding can support your niche (super important advice for minimalists and Konmari organizers!)
33:48 How to help clients who don’t want to get rid of belongings
35:27 How to choose a niche based on the clients you want to work with
40:26 You need to think about this before specializing in hoarding
41:57 The important decisions you need to make about your home organizing business
44:39 Why you have to understand your clientele to make sales
45:46 How to use Instagram to get business inspiration
49:09 Pro organizers need this personality trait
51:07 Learning how to use referrals in your organizing business
51:50 This is why interior design and pro organizing go together so well
54:02 What to do if you have money mindsets getting in the way of your biz
56:13 Ready to grow your business? You NEED subcontractors

 
The complete professional organizer toolkit (advanced version!)

The complete professional organizer toolkit (advanced version!)

#FBLIVE: 3 ways I've improved my client process this year

#FBLIVE: 3 ways I've improved my client process this year