#FBLIVE: How to sell a service no one YOU know has heard of before
Do people give you blank stares when you say you're a professional organizer? Are you super uncomfortable trying to sell your services? This video is for you. You'll find out how to customize your services to your area, gain confidence in your sales strategy, and get answers to other important questions about starting your pro organizing business. Plus, I give you an easy trick to find out if your market is ready to support professional organizers.
Success starts with investing in yourself and getting confident in your value. If you're struggling with those steps, your potential clients will be able to tell — trust me. This video will help you respond to people who have never heard of our industry, and open your eyes to all of the different people who need your services. Watch 'til the end, especially if you've been struggling to identify your target market. I take on some common misconceptions about who your target clients are and what high-end clientele actually looks like. Grab your notepad! It's time to get confident so you can start making money.
0:48 Throwback to last week’s EPIC chat with Layne
3:01 A special message for the PO Studio YouTube subscribers
4:31 Two things Jen is totally crazy about… Mondays and August!
6:03 How to bring your organizing biz to a whole other level (we’re talking strategy, sales, and so much else!)
9:21 This is the ONE consistently busy time for pro organizers every year
14:18 Your awesome questions: how to make real conversions, sell to people who are used to struggling on their own, and talk about your biz when pro organizers are new in your area
18:15 What to do if professional organizing is totally new to your area (and how to know if your market can support your business)
20:13 You can start a pro organizing biz anywhere, you just have to customize it to your location
21:20 One of the #1 reasons why people are hiring pro organizers
25:29 A free resource to help you figure out why people are hiring pro organizers (so valuable for your marketing content!)
27:26 The types of people who are willing to invest in your services
29:03 Do you understand the return on investment that your clients get from YOU?
34:06 You need to target the market who can afford you… but that might not mean what you think it does
36:00 Let’s get real: are you afraid to invest in yourself and your business?
38:38 How Layne leveled up her organizing business (and how you can too)
42:09 Being a control freak is killing your business
43:23 Why certifications and education don’t always make the sale
44:20 You HAVE to be living an inspiring lifestyle to really impact your clients
45:55 How to convert struggling people to into paying clients
46:40 The money mindset that will sabotage your sales every time
48:35 This is an AWESOME kind of client to have
50:57 How to sell yourself to people who don’t understand they need an organizer
51:10 You think you’re selling organizing services… You’re NOT
59:11 This investment in your business will pay for itself
1:02:03 Don’t miss these upcoming topics!