#FBLIVE with professional organizer Layne Brookshire: "I'm the boss of me"
Layne Brookshire of Ms. Placed Professional Organizing has been in the biz for 6 years. If you've been hanging out in the Pro Organizer Studio Facebook group, you know Layne. In this Facebook Live replay, she shares how she turned a side hustle into a full time career with no paid marketing or prior experience.
She'll tell you all about
- How to attract the high end clients you want
- The difference between being an employee and a contractor (because you're the boss of you!)
- Why package pricing is the key to running a profitable side hustle
2:35 I started with a #sidehustle
3:56 Did you know you could get paid to organize other people’s stuff?
4:35 How I bartered my services to attract high end clients
5:00 My first high end client
5:20 I got full time work with no marketing
6:35 It only takes one client to sky rocket your business
7:30 How to get access to high end clientele
7:40 You have to be strategic with your networking time
8:08 These kinds of people are the most valuable contacts for your business
9:40 NAPO and my search for luxury clientele
10:25 Know your target demographic so you can stand out from the competition
11:49 I can do my job from anywhere
12:35 Pro Organizers can help people dealing with loss
14:20 Finding Jen on Pinterest changed my life and business
14:49 Jen’s free course taught me how to run my business
15:42 The Master Class will take you from overwhelmed to ready to run and market your business
16:40 Is NAPO beneficial?
18:09 Too munch information can lead to inaction in your business
18:45 There’s no certification required to start making $50-125 an hour as a Pro Organizer
20:17 How I get clients from Find My Organizer
22:20 Are you ready to get out of research mode and into implementation mode?
23:11 The biggest mistake I made when I started my business
24:55 How I got my first TV gig
26:04 How to pitch your services to the media
26:50 Don’t offer your services for free!
27:10 How to get client referrals
28:45 How Layne met Jen
29:40 Google Reviews & how to use them to improve SEO
30:50 Stop using Thumbtack!
32:00 I’m switching to package pricing
37:00 I’m the boss of me!
37:45 You can position yourself as an employee or a contractor - be the boss of you!
38:42 How to get quality headshots for free
41:28 You need to use Snapchat for your business
42:30 Your website needs to reflect your personality to attract your ideal clients
44:38 Stop being a perfectionist and get yourself out there
45:03 Things I was nervous about when I started (and how I got over them)
49:22 How to handle lunch breaks during long sessions
55:30 How many clients do you take each day?
1:00:45 What kind of insurance I have for my Pro Organizing business
1:00:55 How I went from charging $20/hr to $50+ an hour or more with package pricing
1:02:00 Why my business model works better with package pricing
1:04:00 How I transitioned my side hustle into a full time business
1:08:21 How I got my first clients
1:11:00 Should I use Facebook advertising and Instagram?
1:17:30 My favorite supplies to take with me on jobs
1:19:01 How to protect yourself with a contract
1:23:50 How to fit your side hustle into your schedule